Nigerian brands nominated for World Brand Congress in Mumbai

As the World Brand Congress (WBC) 2013 tagged “Sustainable Brands” comes up between October 21 and 23, 2013, at Taj Lands End Mumbai, India, about 50 brands from Nigeria – across banking, oil and gas, among other sectors, have been nominated for an award for the event, reveals the local representative of WBC, Kofo Olaosebikan.

The WBC is strategically partnered by chief marketing officers, Council USA and Asia, which together have combined membership strength of over 6,500 members who control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

According to Olaosebikan, Nigeria will be represented at the WBC 2013, in India where several Nigerian brands have been nominated for prestigious awards in various categories.

“We are delighted to announce that Nigeria will be represented at the World Brand Congress 2013 in India. Several Nigerian brands have been nominated for prestigious awards in various categories,” she said.

On the nomination of Nigerian brands for the congress, she said: “The WBC commissioned an independent and comprehensive survey of brands in Nigeria in order to identify the most socially responsible brands, which have made significant contributions to the socio-economic development of their respective communities. In alignment with the theme of this year’s congress, the WBC also gave premium consideration to sustainability branding and evaluated accordingly.

“Among the brands which scaled the rigourous nomination criteria from Nigeria under different categories include key players in the banking, oil and gas, manufacturing and other sectors of the national economy,” she said, adding that the quality and calibre of the nominations were a fitting tribute to the innovative initiatives that have defined the character of Nigerian brands.