Nigerian outdoor ad practitioners head to top US university

In furtherance of their goal to give outdoor advertising its rightful place in the new landscape of marketing communications in Nigeria, members of the Outdoor Advertising Association of Nigeria (OAAN) have mapped out a series of capacity-building training programmes, starting with a forthcoming Executive Education Workshop in the United States of America.

Focusing on the theme “The Art and Science of Outdoor Advertising in the Age of Digital Media,” the five-day training event will hold from April 12 to 17, at the Department of Communication, North Dakota State University (NDSU), with resource persons drawn from other American universities and the field of American Professional Outdoor Advertising Practitioners. North Dakota State University is ranked among the top of American public and private universities.

The curriculum for the training event, which was drawn up by OAAN members and NDSU advertising professors, shows that participants will be exposed to a wide range of topics that include business aspects and Return on Investments in Outdoor Advertising, Managing the Creative Process, Working with Governments and Public Institutions. Other topics include: Innovations in Outdoor Advertising Practice, Media Relations for Outdoor Agencies, and Leadership Paradigms for Outdoor Agencies.

Mark Meister, professor and chair of NDSU’s Department of Communication, says in a statement that his team is excited about the opportunity to collaborate with OAAN in co-hosting the special training programme, which demonstrates the university’s commitment to serving its publics, locally and internationally.

On his part, Charles Chijide, OAAN president, expresses optimism that the forthcoming training will be very beneficial to OAAN members and their clients in all areas of marketing communications in Nigeria.