Nigeria’s attractiveness boosts global enquiries on Top 50 Brands

The management of Top 50 Brands Nigeria has said that it has received enquiries on its brand reports from over 32 countries, while the online view and downloads of the reports have spread to many countries.

It says a report monitored on academia and other sources where the online version of The Brand Nigeria journal was published reveals. Top 50 Brands is the annual selection of 50 leading brands in Nigeria.

According to Taiwo Oluboyede, the project coordinator in a press statement, “we are glad to have this volume of reception. Our report has been viewed and downloaded across the world; we receive enquiries from different countries and individuals on some of the companies that were reviewed and corporate Nigeria generally.

“Nigeria is becoming more attractive to investors, hence the increase influx of multinational brands, so also, home grown. It therefore makes brand valuation, classification, and rating very important. A recent Wall Street journal commissioned research says Nigeria is top on the mind of investors in America and Europe, little wonder, people across the world are so interested in knowing about the top brands (companies) in Nigeria.”

He further said that “at Top 50 Brands, we give value to the worth of a brand and we create an independent platform where people can access this information. While brand valuation is relatively new in Nigeria, people are getting to appreciate the fact that a healthy brand drives sales and quite a number of companies are now consciously taking steps to enhance their brand equity. Very shortly, we will be having company’s brand rating index, same way we have share index by the exchange in Nigeria.”

The 2014 edition of the annual 50 top brands selection will be announced in October this year at The Brand Nigeria Forum, a gathering of CEOs and senior corporate decision makers in Nigeria under the theme: “Consolidating Nigeria’s Economic Gains, Towards Achieving Top 20 Globally.”

Daniel Obi