Noah’s Ark emerges Africa’s Ad Agency of the Year

Nigerian creative agencies are stepping up their game in the global advertising market dominated by Western countries as foremost creative advertising agency, Noah’s Ark Communications Limited, has once again proved its mettle in the industry by emerging Africa’s Agency of the Year at the 2018 African Cristal Awards held in Marrakesh, Morocco.
Noah’s Ark edged other Advertising power houses across Africa to win the most coveted accolade Agency of The Year ranking.
To lead the ranking as the Agency of the Year at the 2018 edition of the prestigious award, Noah’s Ark won a total of 10 medals including the Festival Grand Prix (The Grand Cristal) for ‘Prayer Warrior’ TVC Ad for Airtel, another Grand Prix in the African Culture category, 3 Gold, 2 Silver and 3 bronze medals.
Other campaigns that won laurels for the agency include; Ruth, a short film, Monitoring spirit (Whatchu doing??) for Airtel, Pure Love Challenge for Hypo, Peak Unstoppables for Friesland Campina WAMCO, Whatever Works Out-Fitness Challenge for Three Crowns Milk.
Speaking on the award, the Managing Director/Chief Creative Officer, Noah’s Ark Communications Limited, Lanre Adisa described the feat as a very bold step forward for the Agency towards the actualization of its dream to put Nigeria on the global map of Advertising.
Adisa attributed the achievement to the immense support of the Clients and the strong commitment of the Agency’s team to the 5C’s core values of the Agency -Curiosity, Courage, Candour, Camaraderie and Compassion.
“Indeed, this is a very big accolade for us as an Agency especially winning against some of the biggest Agencies out of Africa including South Africa, Morocco and Kenya. This is also like an icing on the cake coming after a back to back Grand Prix win at the LAIF Award,” he said.
Also speaking on the feat achieved by the Agency, the Executive Creative Director, Noah’s Ark Communications Limited, Abolaji Alausa noted that Noah’s Ark is the first black African Agency to be named Agency of the year in the history of the African Cristal Festival.
Alausa said “To be declared African Cristal Festival Agency of the Year is no small feat considering the fact that at that level you compete against the best of Agencies across the continent, the achievement is not for Noah’s Ark alone, it is indeed for the Nigerian Advertising industry”
The African Cristal Festival is an award designed to reward the best advertising campaigns created and broadcasted over the African continent on any media.
The objective of the festival is to promote the African advertising creativity and showcase a variety of international and regional work from the industry through the meeting of agencies and advertisers in a mixed jury.
The event afforded participants the opportunity of meeting decision-makers who gave them valuable insights on the African creativity market.
This year’s festival also focused on the cultural stakes and their implications for brands with participants exposed to the creative and multi-cultural future which is in line with this emerging market.

Daniel Obi