Nutricima anchors Olympic Milk marketing on new brand ambassador

In a bid to provide wholesome varieties for consumers in Nigeria, Nutricima Limited has unveiled two new variants under the Olympic brand of products and also announced the award-winning Nigerian hip-hop star, Peter Okoye, as the brand ambassador of Olympic Milk.

The company now offers Olympic Powdered Milk and ready-to-drink Olympic Apple Flavoured bottled drink to join the popular Olympic Evaporated Milk, which has always been in the market.

The new, highly rich and nutritious Olympic Powdered Milk comes in 16gram single serve sachet and 300gram family pack, while the grab-and-go Olympic Apple Flavoured food drink is available in 500ml bottle, while the 160gram evaporated milk now has a rebranded pack.

According to the company, the Olympic Powdered Milk and Olympic Apple Flavoured drink offer nourishment, vitality and healthy choices to children, youths, adults, every home and family.

Speaking at the official launch of the new products, Suneel Vasudevan, managing director of Nutricima Limited, said: “We commence today a new phase of our journey aimed at empowering consumers in Nigeria across West Africa with healthy choice in milk, one of the most important nutritious products known to man.

“Olympic Milk is the first of our key brands. Market insight shows that Olympic Milk as an evaporated milk brand leads the economy segment of that market. We have now strengthened the brand as an added-value beverage that consumers can access in various formats.”

Wande Oluwasegunfunmi, head of marketing, Nutricima, said: “The new products under the Olympic milk portfolio have been improved to give our teeming consumers the highest level of value they can get for their money,” adding that, “the 500ml ready to drink apple flavoured drink is made from the best quality European apples and is highly refreshing.”

Peter, the new brand ambassador, unveiled the ‘best kept secret’ of Olympic Milk by revealing the two new variants with a theatrical spectacle that was followed by his thrilling and captivating dance performance.

Nutricima, maker of Coast, Nunu, Olympic milk and other nutritious food drinks, said its choice of the award-winning hip-hop star was premised on the fact that “his qualities perfectly portray the essential goodness offered by the brand including vitality, fitness and health which Olympic milk offers to youths, adults and families in Nigeria.”

P-Square’s Peter Okoye, speaking after the unveiling, said: “Among thousands or perhaps millions of people in the entertainment industry, I feel honoured to be chosen as the brand ambassador. The deal means a lot not just to me but also to my fans. If a brand isn’t worth it I have nothing to do with such brand. The fact that I am ready to work with this brand is an indication of its top quality.”

Daniel Obi