Onga revives consumers’ taste with new campaign

The Yoruba adage, olobe lo l’oko (the best cook among rival wives has the ears/mind of the husband), sums up the essence of the new Onga seasoning television commercials currently running on major TV networks, both on cable and terrestrial platforms across West Africa.

The TV commercials, which comes in 30 seconds and 45 seconds narratives, tell the simple, but intriguing story of a lovely home whose peace, love and togetherness is being threatened by a seeming eroding joy of eating ‘routinely prepared meal’ together on the same table. However, Onga seasoning from the stable of Promasidor Nigeria Limited comes to the rescue.

In a fast moving world where proactive products and brands are expected to be improving the quality of lives for consumers and add value to their monies worth, the TVC under review show that meals that hitherto have become routine and taken for granted, can be brought alive by the Onga brand, through its four variants – classic, chicken, stew and soup.

The scenario painted above best explains the desperate and pathetic predicament of the woman in the new Onga commercial. She’s definitely not a bad cook. Like most housewives of her clime, she seems hooked on the routine and limited choices of conservative seasoning brands in preparing her meals. She’s yet to try the efficacy of the new and improved, innovative and proactive seasoning in town – Onga.

In the commercial, Kate Henshaw-Nuttal, Onga’s brand ambassador who is sandwiched by bubbly and happy-go-merry housewives across different ethnic groups, attesting to the cross ethnic use and appeal of the brand, addresses frustrated housewife: “Like these women, you too can be successful in the kitchen and it’s due to one thing…” And the excited housewives chorused with her: “Onga seasoning!!!”).

By; Alexander Chiejina