Pernod Ricard excites consumers with Absolut vodka collector’s brand

As part of efforts to celebrate the unique taste and style of its consumers in Nigeria, Pernod Ricard, manufacturer of Swedish premium vodka brand – Absolut, has launch a new variant known as Absolut Unique into the Nigeria market.

Absolute Unique, a limited edition of nearly four million bottles, each uniquely designed and individually numbered, was produced to meet the individual needs of consumers and address different expressions as each bottle reflects the individuality of each consumer.

Daruisz Opierowiec, managing director, Pernod Ricard Nigeria Limited, while speaking at the launch in Lagos recently, said “Absolut is one of the most innovative brands of vodka in the world, working with all designers passing the message that vodka can be interesting, innovative, and cool.”

Opierowiec pointed out that “Absolut Unique is the only limited edition any spirit manufacturer has done in which every single bottle is different than the other.”

According to him, “to realise this work of art, Absolut re-engineered their entire production process that involved setting up splash guns and colour-generating machines programmed with complex coating, patterns to ensure that no two bottles are alike.

He further pointed out that as part of the drive to reach more target in the Nigeria market, Pernod Ricard, a wide portfolio company, was training bar tenders and building capacity through volume of trade.

“There are other couple of brands that are being produced anywhere in the world, but we make our product in just one factory.

KELECHI EWUZIE