Pladis celebrates McVitie’s Digestives anniversary with campaign

Pladis, manufacturer of McVitie’s, Godiva, Haansbro and Ulker, has launched a promotional campaign in celebration of the 125th anniversary of McVitie’s Digestive biscuits.
The company announced the promotion at a media launch event held in Lagos recently. According to the company, the 125th anniversary promo, which commences July 4, 2017, will last for three months and see customers winning a plethora of prizes, which include N1 million each for three consumers; N500,000 each for six consumers; N200,000 each for 15 consumers, and instant airtime for 45,000 consumers.
Explaining the selection process, marketing director, Toyin Nnodi, Nigeria said “To make the promotion transparent and fair, all prizes won will be mutually exclusive to consumers. This means that once a particular phone number has been drawn for any of the prizes, it will be excluded from subsequent draws. This has been done to give all McVitie’s digestive lovers an equal chance to win prizes at any time within the duration of the promo, irrespective of when they entered into the promo and to avoid unchecked multiple winnings”.
Toyin Nnodi further noted that the Anniversary promotion is the first roll out of exciting new developments from the brand. According to him “We are constantly thinking of ways to uphold the brand’s promise of providing happiness and deliciousness to consumers all over the world with every biscuit bite, and we will have some exciting new developments this year”.
In 1892, Alexander Grant a McVitie’s employee created the first and original ‘Digestive’ biscuit, and the secret recipe is still being used widely across the globe.
Pladis products, including McVities digestives reach approximately 4 billion people worldwide.
Commenting on the decision to launch a promotional campaign in celebration of the milestone, the Country Manager Nigeria of pladis Kwame Wiafe, said: “The McVitie’s Digestive brand has enjoyed a lot of consumer love and support for over 12 decades across the globe, including in Nigeria. We therefore decided to commemorate this great milestone by rewarding the very people who have made the McVitie’s Digestive brand story a successful one. That is, our loyal consumers”.
To participate in the 125th anniversary promotion, and stand the chance to win exciting cash and gifts, all customers need to do is:
Buy any of the McVitie’s Digestive 125th Anniversary promotional packs available in 40grams, 104grams, 208grams and 302grams sizes, scratch the foil to reveal the unique promo code, text the code on the pack to the SMS short code “55332.”

MIKE OCHONMA