Posterscope enters Nigeria, hosts Out-of-Home media conference on digital

Posterscope, an out-of-home communication agency is set to officially launch in the Nigerian market. Managing Director of Posterscope Nigeria, Dan Oshodin said in a statement that Posterscope’s arrival in the market is bound to cause a significant shift in how the medium is considered as the company deploys new systems and methodologies that put consumers at the heart of OOH planning and buying.

To herald the entry, Posterscope is partnering with the Outdoor Advertising Association of Nigeria (OAAN) to host key stakeholders in the Nigerian advertising industry in a thought leadership conference where Posterscope experts from around the world will discuss how technology, convergence and connection are redefining the way brands use out-of-home media.

Tagged Pioneering Change OOH Conference, the event which will be held on 21^st July 2015, at Protea Hotel, Ikeja, Lagos will feature David Gordon, Posterscope’s Global Insight Director, the man who helped midwife Route, the UK’s OOH audience measurement system and OCS, Posterscope’s OOH Consumer Survey which is set to be launched in Nigeria.

Other speakers at the conference include Charles Chijide, President of OAAN, Bruce Burgess, Development Director, Posterscope Sub-Sahara Africa; Vikrant Tandle, Chief Operating Officer of Isobar; and Uzoma Okoye, Managing/Creative Director of Etu Odi.