PRCAN congratulates Badejo-Okusanya as APRA President

The Public Relations Consultants Association of Nigeria (PRCAN) has expressed delight at the election of one of its members as President of the African Public Relations Association (APRA).

At the continental body’s 28th Annual General Conference held in Calabar recently, Yomi Badejo-Okusanya, Managing Director of CMC Connect Buston-Marsteller, was elected President after serving as Secretary General since 2012.

In a statement by John Ehiguese, PRCAN President, the association said that Badejo-Okusanya’s elevation was an attestation to his unwavering commitment and contribution to the growth of the Public Relations practice and the successes he had recorded in other leadership roles over the years. Badejo-Okusanya had been two-time chairman of Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) and national council member of the Institute.

“This being the first time a member of PRCAN will be tasked with a continental leadership position, it gives us additional reason to rejoice with you and wish you a successful tenure,” Ehiguese said.

PRCAN also congratulated the APRA leadership for the successful hosting of this year’s APRA International Conference held for the first time in Nigeria. It noted that the conference provided a huge platform for Public Relations practitioners across Africa to converge and create an enabling environment for accurate perception, engender goodwill and deepen understanding of effective performance of Public Relations practice in Africa.

“We believe that your tenure will bring the desired progress needed to propel the growth of the profession, foster unity among practitioners in Africa, and promote African unity and co-operation especially as consultant body to the African Union and its various agencies,” Ehiguese further said.

Founded in 2008, APRA is the successor body of the Federation of African Public Relations Associations (FAPRA).