Professional academies can save Nigeria multibillion naira spent on overseas training
Programme director of Market Research Academy, Seyi Adeoye has said that the objective of capacity building professional academies in different fields of the economy is to empower Nigerians and save the country about N3 billion spent on such training overseas annually.
It is calculated that about 1,000 Nigerians embark on such training and capacity building abroad annually with a cost per individual at N3m.
Nigerians also spend about N360 billion on medical treatment abroad annually while undergraduate courses in international schools cost Nigerians in search of education overseas about N1.5 trillion yearly. Countries who benefit from this include UK, India, United States, Ghana other countries in the Middle East.
Following the revenue shortfall occasioned by recent development in the international oil market, Nigerian government in 2014 placed embargo on foreign trainings and international travels as a cost-saving measure.
Adeoye said the reasons for the establishment of Market Research Academy to equip market researchers and practitioners of business advisory that they can give their best to organisations.
“The academy is not only tailored to established consultants but fresh graduates looking for work. Over time, these fresh graduates from Nigerian universities, either due to the fault of theirs or the system have found it difficult to fit into work places. This academy is designed to close that gap and accelerate meaningful integration in the Nigerian workforce.
“The Market Research Academy Lagos is a professionally run academy by industry marketing practitioners for marketing researchers. From our state of the art purposely fitted training facilities within a serene environment; we run ‘outcome’ oriented programs. Our model is simple: we invite facilitators with hands on proven knowledge of different target topics to teach and we then leverage a central advisory board to push the envelope via inclusion of new approaches and methodologies”.
Some of the programmes include Graduate Launch which is graduate level training programme. There is also a monthly session with an industry expert in the pipeline.
Another programme is Master Classes for Mid/Senior Level Marketing Research Consultants. It is an intensive one to two-day programmes aimed at up-skilling mid/senior level marketing research consultants.
Daniel Obi