Rotational mobile e-billboard enters Nigeria to redefine advertising

Audience and Brands Consulting Limited, a company established to support the growth of data-driven media ideas in Africa, has unveiled MyBrandi, a four-face first P6 LED hydraulic 360 degree rotational mobile electronic billboard into Nigeria’s out-of -home advertising market.

The mobile electronic board, which comes with a combined feature of audio visual, static pictures, could also be used as activation rig that provides on-the-spot engagement and interaction for brands.

Unveiling the mobile advertising, the consulting head, Oborgu Ugochukwu, says that the company aspires to become the centre-point for complete media ideas across media platforms in Africa. “Our motivation is to create marketing communication ideas that differentiate the brands we serve from viral me-too syndrome that dictates the Nigerian marketing communication space, owing that our communication platforms deliver expansive awareness for our clients” he says.

Relaying some of the unique features of MyBrandi, Oborgu says the board is a four-face, hydraulic, 360 degree rotational mobile billboard that combines audio-visual and wireless microphones to deliver brand messages in the most unusual and effective way. Brands messages could be sermonised on the move, activation can conveniently be carried out using MyBrandi mobile platform to entertain bystanders who are attracted to brand activation stand on streets, highways, markets, places of worship, schools, hotels, bars or any place of interest to the brand and its consumers. “We go after the eyeballs and locate wherever there is traffic congestion all through the day,” he says.

MyBrandi is an electronic out-of-home extraordinaire designed to disseminate brand messages targeted at defined user groups, and tailored by day-part for unequalled efficiency and effectiveness. This mobile outdoor advertising solution is different from others, reaching targeted audience in an uncluttered manner. It can produce automated proof of display in addition to its audio-visual and street hypes features. It is reasonably priced despite its exceptional communication features that rank above basic electronic mobile billboards in Nigeria.

He further discloses that, the four-face, hydraulic, 360 degree rotational mobile billboard is the first P6 LED screen in the Nigerian outdoor advertising space. This means that you can view the screen from the closest range without distortion of the image to the eye. Audience and Brands Consulting Limited has the exclusive right concept in Nigeria, he said.

The company was established in 2010, while the out-of-home arm of business started in 2014, to support the growth of data-driven media ideas in Africa.