Sandstone texture distinguishes Mi-Tribe mobile phone
One of the unique characteristics of Mi-Tribe mobile phone brand specifically manufactured for African market is its hand-grip feature. The phone which is pushing its way into the Nigerian multibillion Naira mobile phone market has stone-textured back that makes a consumer feel great and confident holding it.
This feature makes it stand out as most other mobile phones are slippery which makes them easy to fall out of user’s hand and possibly break. When this happens, they sustain damages and faults that are costly to manage or repair. Sometimes the parts are not available, causing the owners anguish and plans create another budget to buy another phone.
It is believed that the manufacturer of Mi-Tribe, after thorough research understood this is one of the challenges most mobile phone users experience in Nigeria and Africa.
Mi- Tribe, built on Android device and sold for N22.500 on Konga platform is also sleek with low weight, which is good for users. “Users can put it in their pocket without feeling of heavy weight of an object”, says a user of the phone.
Mi-Tribe A500 which hit Nigerian market recently comes with quality camera which according to the user is sharp and produces bright pictures to viewers delight. It comes with 8 mega pixel with led flash which allows consumers to take pictures from far distance with good clarity. This enhances taking of pictures in the night and in dark environment.
The mobile phone was recently introduced in to the Nigerian market by Konga.com in partnership with mi- Fone. With the quality and unique features of the phone the custodians of the phone are confident of its acceptability in the N2 billion month smart phone market.
The companies are already deploying marketing communication platforms to push the product in Nigeria’s multi-billion competitive Smartphone market.
Oreoluwa Odusanya, Vice President Merchandise at Konga said the phone is capable of transforming the way people behave. Describing the phone as aspiration within reach, Odusanya said the new phone will assist people to work smarter and be more productive.
Mayowa Adebayo, Director, Customer Experience and Marketing, Konga.com says “The partnership between the two companies represents Konga’s efforts to ensure that we continue to provide great product offerings to our customers, who deserve value without compromise. The primary concept behind the development of the mi-Tribe A500 smart phone was to create a device that uniquely caters to the need of the people of Nigeria and the introduction of this proprietary smart phone, developed with mi-Fone, is a step in that direction.”
Introducing the partnership through a video presentation, Alpesh Patel, Founder and CEO of mi-Fone said “With the mi-Tribe A500, we have launched a mobile device that offers convenience, style and affordability, made exclusively for the people of Nigeria, as a way of giving them quality, backed up by superior after sales support.”
Patel added that the mi-Tribe A500 will ignite a whole new digital movement in Nigeria that ensures Nigerian consumers get the best value for their money, while providing a great platform to gain access to information which in turn helps productivity.
The vivid 5-inch HD IPS display packs an incredible pixel density bordered by an ultra-narrow bezel, which maximises viewing experience — everything you see is big, bright and more beautiful. The smart phone is powered by a 1.3 GHz Quad-core processor which ensures that consumers enjoy slick web surfing, smooth video playback, great gaming experiences and multitasking that does not leave them waiting. Also, the device possesses quick charging battery with low energy dissipation to keep performance running, the companies said.
Daniel Obi