Skye Bank seeks more brand equity, to engage PR firm

Skye Bank plc is moving away from group of banks that heavily rely on internal public relations team for image building, as the bank is about concluding its pitch towards engaging a public relations outfit on a new branding journey.

The bank is yet to announce the winner of the months-long pitch where top PR agencies participated to control the account, according to a source in the banking industry.

The new agency is expected to nurse the bank’s brand and raise the profile as the bank prepares to move into its new headquarters on Victoria Island.

Skye Bank was established in January 2006, by the merger of five banks – Prudent Bank, EIB International Bank, Bond Bank, Reliance Bank and Cooperative Bank combined.

With mission to distinguish itself in the banking industry through excellent service quality steeped in the use of information and communication technology (ICT), Skye Bank is one of the banks quoted on the Nigerian Stock Exchange as it said in its website “with a shareholding structure that puts no more than 5 percent in the control of any one individual or company.”

Daniel Obi