Skye Bank tells its story in new television commercial

Skye Bank has launched a new television and radio commercial featuring popular musician Ice Prince to help tell its story.

The campaign tagged ‘The Skye is Big Enough’ is designed to drive home the message of the bank both to its customers and intending customers on what the bank stands for, telling a story of hope, confidence and a better life through the services it offers.

The campaign which is relevant at a time when the bank just successfully completed its integration process reiterates the message that the bank has the youths at heart and has featured popular Ice Prince to help the bank in telling its story as he best relates to the story through his experiences in life.

Speaking during the launch of the commercial, Nwamba Claude, Client Service Director, CentreSpread agency said the concept of the commercial wass borne out of deep research, as the bank wants to do a paradigm shift of people’s mindset so that they see the bank as one that stands by them and has the youths at heart.

According to him, “We used areas that could relate to the youths such as fashion, sports, music and a lot more in the commercial. We realized that people such as Ice Prince had similar story to that of Skye Bank, which is a bank that comes into the life of someone and make his or her dreams become reality.”

Abimbola Izu, Executive Director, Corporate Services Skye Bank explained that the campaign is also informed by what the bank is, its rich heritage and the bright future the bank is drawing its customers and potential customers into.

She noted that the rebranding of the bank will involve a lot of financial implications adding that the investment will be worth every kobo, as it is geared towards making the bank a better value proposition for its customers.