Sony selects Mediacom for global media business

Sony has selected WPP’s Mediacom to handle media for its worldwide mobile business and support electronics in various global markets. Sony only reviewed electronics in select markets, not including the business that IPG’s UM supports in North America and India.

The move to review both mobile and electronics came on the heels of an organisational shift within Sony Corp. In 2011, the company announced plans to acquire Ericsson’s shares of mobile group Sony Ericsson. A year later, the Sony Ericsson group became a wholly-owned subsidiary of Sony Corp.