Star recruits Okocha, Kanu as brand ambassadors

Star lager beer has launched a series of activations geared towards deepening its association with Nigeria’s favourite sport – football. For starters, the beer brand, manufactured by Nigerian Breweries plc, has partnered DStv to beam all the football matches of the upcoming FIFA Football Mundial to TV audiences.

The brand also unveiled ex-internationals – Austin Jay Jay Okocha and Kanu ‘Papillo’ Nwankwo as brand ambassadors for the football activation. The tagline ‘ShineOnNigeria’ was also announced as the rallying call for the country’s participation at the quadrennial event.

Speaking at the Star Football Activation unveil media parley, Walter Drenth, marketing director, Nigerian Breweries, said: “Star lager beer’s support for the Nigerian entertainment sector, especially the music platform is well known. As the true Nigerian beer brand that seeks to be a part of the lives of Nigerians, we have identified the football platform as an avenue to deepen our bond with the citizens of this great country. Indeed, the affinity which the average Nigerian has with football is legendary. I have heard people say that during football matches, Nigerians put aside all divisive sentiments and cheer our country’s representatives to victory.”

For starters, Star lager beer is well known for its footprints in Nigeria’s entertainment circles, specifically, music. An ongoing event like the annual Star Music Trek, the very popular 10-city music

concert tour which is currently rocking the cities with the best of Nigeria’s music superstars, easily comes to mind.

Living up to its reputation of a brand always in the forefront of breaking new grounds, the brand just recently introduced to Nigeria another music talent competition called Star The Winner Is…, which is the country’s first-ever music and game talent show. Star The Winner Is is an exciting new show that combines musical talent with the spontaneity and unpredictability of a game show to deliver entertainment to audiences across the country and beyond, while giving contestants a rare opportunity to embrace fame and fortune in a life – changing reality experience.