Three firms changing the face of e-marketing in Nigeria

Trading, defined by most simply as the buying and selling of commodities,  in Nigeria is undergoing some of the most dramatic changes since supermarkets emerged in the 1960s. ‘Online supermarkets’ have emerged, creating an avenue where goods are bought and delivered without the buyer taking to the journey to buy from the seller.

Mention e-supermarkets and Gidimall, Jumia, Konga and Kaymu, come easily to mind. BusinessDay takes a look at three firms changing the face of online shopping in Nigeria.

Gidimall

Owned and established by Medessy Enterprises Limited in 2012, www.gidimall.com,  in celebration of its first anniversary raised the bar in customer service delivery with the introduction of the first Facebook store in Nigeria.

Gidimall, like its rivals, offers good discount on products, different payment options, products suitable for men and women across all ages, and fast delivery of all products.

Dealdey

Dealdey offers fantastic and cheap deals to their customers.  Dealdey’s deals include  a daily deal on the best things to do, see, eat, and buy in Lagos and Abuja.

DealDey provides an easy and fun way to get fantastic deals on great experiences while offering support for local businesses.

Pricecheck

Pricecheck does not sell commodities. It, instead, helps the buyer make the right and cheapest choice by listing the amount a particular product can be bought through different online shops.

According to its website, all a potential buyer has to do “is type in whatever it is you’re looking for, we’ll show you all the online retailers that sell it, and how much they’re charging for it. ”

You can compare prices, read product and retailer reviews, or charge directly to the checkout page, knowing that you found the best deal on the Net.