Top PR agencies line up for multimillion naira Coke account

Not less than four agencies are in strong contention for the multimillion naira Coca Cola Nigeria PR account.

The multinational company may reveal the winner of the account this week as each of the agencies is optimistic to have the account on their bouquet.

The pitch for the account was conducted recently with Coke looking at niche, innovations and ability of the agencies to bring something new on the table.

C & F Porter Novelli, which has been managing the account, according to industry sources, also participated in the pitch. Other agencies that took part in the pitch include Adedayo Ojo-led Caritas and John Ehiguese-led MediaCraft.

According to the sources, Coke may decide on a new agency this time to allow the international brand have a new brand handling experience.

Daniel Obi