ValueMedia partners transport company to launch Transit Tv network in BRT buses

In a bid to provide a platform that will entertain and educate commuters on transportation network, Value Media, an in-transit advertising company in Nigeria has partnered  Primero transport  services to launch the transit television network in BRT buses.

The company also said the launch is necessary in keeping faith with its objective of creating one of the largest media networks in Africa.

Speaking during the launch of the Transit Television Network in Lagos, Ademola Shasanya, Co-founder and Chief Technical Officer, ValueMedia said that the network recently began developing and airing its own original programming.

Shasanya disclosed that some of the programs are BRT Fresh, a music compilations showcasing up and coming artists across Nigeria and BRT 4 SME, a program promoting indigenous Small and Medium Sized Enterprises to a wide audience.

Other programs that will be featured on the Tv are BRT Jist, an entertainment news about local and international celebrities and BRT sports.

He said  “The live streaming entertainment and educational network has impacted the lives of commuters across Lagos.

“ValueMedia aims to reinvent and improve upon its offering to commuters and clients by featuring content that is fresh, relevant and stimulating,” Shasanya added.

Fola Tinubu, Managing Director, Primero Transport Services Limited said that the transport television network will change the paradigm of transportation in Nigeria.

He disclosed that very soon, Wi-fi will be provided inside the buses, shelter for arrivals and an App to help passengers check when the next bus will arrive at the shelter.

Yemisi Ilo, Co founder and Managing partner, Original Media during the event said that companies can get more value for their money through proper content creation, adding that content is information, practical and interesting.

Chinyere Okeke