XLR8 wins BAT Nigeria’s public relations multimillion naira account

British American Tobacco (BAT) Nigeria has announced that sequel to a competitive pitch and an extensive and painstaking evaluation process, the communications management consultancy, XLR8 has been appointed to manage the company’s public relations brief.

According to Oluwasoromidayo George, head of corporate affairs for BAT West Africa, “XLR8 presented a most strategic and compelling proposition.” In addition, “the feedback we received from its roster of current clients was excellent. There is no doubt that the quality of its work is very well

regarded and that XLR8 is held in high esteem by its clients.”

Calixthus Okoruwa, CEO of XLR8, enthused that “we are delighted at the opportunity to work for a blue-chip corporation of the calibre of BAT and are humbled to have been selected ahead of other, no

doubt, competent consultancies,” assuring that “BAT is in good company as has been graciously attested to by our esteemed clientele.”

XLR8 is a leading communications management consultancy and serves a clientele spanning industries that include banking and financial services, broadcasting and entertainment, information and communications technology and fast moving consumer goods.