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Brands & Advertising
Media buyers need to look beyond the click in digital…
Digital advertising will not get the respect it deserves in the marketing mix, until media buyers and…
Glo strengthens portability campaign, unveils…
Glo has added colour to the ongoing campaign by various networks on the Mobile Number Portability as it…
CSR: 8 banks spend N1.9bn to make social impact
A total of N1.869 billion was spent by eight Nigerian banks in 2012 on various community-related projects under…
ADVAN set to advance marketing, holds marketers’ evening
The Advertisers’ Association of Nigeria (ADVAN) has concluded plans to hold its 15th Annual General Meeting…
Advertising body tasked on methods to communicate…
The Association of Advertising Agencies of Nigeria, (AAAN) has been challenged by Ibikunle Amosun, governor,…
‘Delayed payment schemes to agencies self-serving,…
In the “Popeye” cartoons, a character named Wimpy was famous for his love of hamburgers. But the only thing…
TVC: Etisalat goes for another brand ambassador
The television audience in Nigeria appears to be enjoying the Etisalat new television commercial produced by…
Diageo invests in changing how the world sees Africa
Famine, poverty, disease and wars were the images of Africa that resonated in developed nations in past…
US big advertisers boost 2012 spending by $104.5bn with…
The 100 Leading National Advertisers spent an estimated $104.5 billion on US advertising last year, up just 2.8…
OAAN holds yearly meeting, elects officers
The Outdoor Advertising Association of Nigeria (OAAN0 will hold its yearly meeting this week in Ogun State,…
Three female winners emerge in Legend’s Dubai shopping…
The third raffle draw for the Legend Extra Stout National Consumer Promotion has produced three female winners…
Bournvita drives customer loyalty with new market…
Business is war and it is fought with market intelligence, and only those who are able to outsmart competition,…