Browsing Category
Brands & Advertising
Nigeria CSR awards: 32 companies beat submission…
The organiser of Nigeria CSR Awards – TruContact Limited has announced that 32 firms submitted entries before…
‘Government needs BTL as re-inforcer action on policy…
Among the marketing communication mix, why did Tequila prefer Below-the-Line marketing platform?
It’s not…
GOtv signal goes live in Owerri
GOtv, a digital pay television service designed to cater for all television households in Nigeria at the…
Pepperoni expands brand in Niger Delta
Pepperoni Foods Limited, a fast growing restaurant chain in the Niger-Delta region, has opened another mega…
StarTimes offers consumers education, entertainment…
One of the pay-TV companies in Nigeria, NTA-StarTV Network, popularly called StarTimes, is offering its…
How Simon Page Business School deepens digital marketing…
Digital marketing took centre stage as marketing professionals and digital enthusiasts put aside all other…
Creativity and style in promoting number portability
It was William Bernbach, the late American advertising creative director, who once said “Nobody counts the…
True Tales Publications acquires Hello Magazine…
Africans will soon be treated to an era of noble celebrity and lifestyle journalism as the Spanish based Hello!…
CMOs, CIOs need teamwork to deepen marketing strategies…
Chief marketing officers (CMOs) in certain organisations who are involved in developing strategies to enhance…
Ernst & Young re-brands globally, names new CEO
Ernst & Young, on July 1, 2013, adopted ‘EY’ as its new global brand name. The re-branding is in line with…
BJAN partners EXP on experiential marketing summit
Brand Journalists’ Association of Nigeria (BJAN) has announced partnership with The Exp Nigeria for the…
Alcohol marketers say farewell to ads in Turkey
The Turkish President Abdullah Gul is expected to sign into law in the next week a bill banning alcohol…