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Brands & Advertising
Mediacraft unveils new business portalto
Mediacraft Associates, a Nigerian public relations consultancy firm, has launched a unique industry…
Raid, Baygon brands engage consumers with promo, reward
Johnson Nigeria Limited has activated a nation-wide promo that will afford loyal consumers of its Raid and…
Lexcel Group launches in-house magazine
Lexcel Group, parent company of Grand Oak, Nigeria Distilleries Limited and others, has launched an in-house…
LG electronics shifts bulk of global media account to…
After a media agency review, Seoul, Korea-based LG, is keeping Mindshare in North America but moving the bulk of…
Millward Brown identifies top drivers of brand value…
As brand owners are daily brainstorming in search of best marketing strategies to grow their brands, achieve…
‘Diageo develops brand ambassadors for Spirits in…
Why are you in Nigeria?
I am in Nigeria to create more awareness about our portfolio of products. I am here…
25 consumers to shop on Legend blank cheque
In business parlance, blank cheque is also called open cheque. What a beneficiary needs do is to fill in any…
OYSAA shows scorecard one year after
Yinka Adepoju, director-general, Oyo State Signage and Advertisement Agency (OYSAA), has assessed the…
CSR: Airtel warms brand in consumers’ heart in Ogun
Airtel Nigeria has rekindled its brand in the minds of its customers through corporate social responsibility…
Bobo set to bounce back with new commercial
After remaining quiet on Above-the-Line campaign for a long time with its implications on competition, Bobo…
Why local digital ad agencies have upper-hand in China
International agencies dominate many aspects of China’s marketing industry, but when it comes to digital, local…
Promasidor maiden journalists’ award holds May 18
Promasidor Nigeria Limited, maker of Cowbell Milk, has announced that its Quill Awards for journalists will…