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Brands & Advertising
Online shopping onslaught: Can local retailers cope?
The trend in online shopping is increasing. This is due to its market convenience and the e-commerce platform it…
Again, Star brand engages consumers with promo
In its usual tradition, Star Beer brand, from the stable of Nigerian Breweries plc, has introduced a new consumer…
Ribena goes Can as brand owner set for commercial on new…
Ribena, a foremost nutritional fruit drink from the stable of GlaxoSmithKliine Consumer Nigeria plc, is now…
Controversy trails advertising industry reform
There is a growing controversy over the recent advertising industry reform by the Advertising Practitioners Council…
Samsung showcases ultra-high definition ‘floating’ TV,
Major player in digital media and digital convergence technologies, Samsung Electronics West Africa, has announced…
Unpaid salaries: Aberrant media houses, NUJ set for…
Perhaps, due to the challenging times facing media industry globally, some Nigerian media houses who owe their…
As we start doing everything with smartphones, will…
Magazine and newspapers will face some stark difficulties as consumers turn ever more often to their smartphones,…
Image challenges: Nigeria overplays its negative sides…
A lot of negative things happen in various countries but Nigerians appear to overplay their greatest challenges…
Advertising agencies battle for UACN plum account
Major advertising agencies are perfecting strategies to clinch the juicy UACN corporate advertising account…
African PR practitioners prepare continent for economic…
African Public Relations Association (APRA) is preparing the African continent for impending economic boom,…
In new TV commercial, Stanbic IBTC reveals opportunities…
In line with its drive to reconnect with customers, Stanbic IBTC Bank, a member of Stanbic IBTC Holdings, has…
Unilever initiative raises N.5m for women empowerment
Oxfam, a global women-sensitive humanitarian organisation with headquarters in Oxford, UK, is the beneficiary…