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Brands & Advertising
Patrick Utomi to speak at OAAN’s congress in Asaba
Management expert, Patrick Utomi is expected to be the guest speaker at the 32nd Annual General Meeting of Outdoor…
MultiChoice wins ‘Outstanding Satellite TV Brand of the…
Nigeria’s leading video entertainment company, MultiChoice, has added yet another feather to its cap by clinching…
Sona Agro launches duo chocolate wafers
Sona Agro Allied Foods Limited has launched a locally sourced chocolate coated cream wafer ‘Duo Chocolate Wafers’…
9Mobile, formerly Etisalat, available for new investors…
Management of 9Mobile telecom, a transition new brand identity from Etisalat Nigeria, says it is willing to accept…
Leveraging digital to accelerate growth of brand equity…
Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is…
The rise of influencer marketing
The brand, and marketing communications world is an interesting one. There is always a buzzword/phrase flying…
Ambode challenges creative agencies to promote social…
Akinwunmi Ambode, governor of Lagos State has expressed concern over the degradation of nation’s social values…
‘Previous branding Nigeria efforts failed because they…
Branding Nigeria appropriately has been a challenge due to varied factors and in this discussion, Ikem Okuhu,…
Consumers of Online content will grow as data and mobile…
Colette Otusheso is the Head of Accelerate TV, an Online TV platform established in 2014 and dedicated to the youth…
Mall for Africa spreads tentacles to Kenya
Mall for Africa, the Nigerian owned premier African e-commerce platform, has expanded the frontiers of its business…
Pladis celebrates McVitie’s Digestives anniversary with…
Pladis, manufacturer of McVitie’s, Godiva, Haansbro and Ulker, has launched a promotional campaign in celebration…
Digital migration will open up job opportunities for…
As Nigeria continues to make efforts to transit nationally from analogue to digital broadcasting, Rotimi Salami,…