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Brands & Advertising
APCON moves to stop unwholesome advertisements
The Advertising Practitioners Council of Nigeria, APCON has commenced a task force enforcement exercise to stop…
Investments in Nigeria’s noodles market put at $1bn
Girish Sharma, general manager of Dufil Prima Foods, maker of Indomie Noodles has put the value of investments in…
Simplify operating models, optimize retail delivery,…
Former Chairman of Advertising Practitioners Council of Nigeria (APCON) and CEO Prima Garnet Africa, LoluAkinwunmi…
Using cultural leadership advert for the good of all…
For many years, iconic brands have taken leadership positions in being part of the discourse on political, social…
Grey Group returns to Nigerian market, chooses…
Grey, global communication agency and part of WPP has returned to Nigeria, having appointed 35- year old foremost…
PRCAN charges members on imperative of case study…
The Public Relations Consultants Association of Nigeria (PRCAN), the professional association charged with the…
BBDO starts 2017 on strong footing
BBDO West Africa, one of Nigeria’s fastest-growing advertising agencies, has recorded an impressive string of…
‘Nigeria’s noodles market is extremely competitive’…
Girish Sharma is the general manager, Dufil Prima Foods, maker of Indomie brand of noodles. Dufil introduced…
Global media agency giants grow more influence in…
Nigerian media agencies who are presently struggling for survival over consequencies of economic recession are…
What really is Demarketing?
Within the larger Nigerian context, the word “Demarketing” has been used to mean one thing – when your competitors…
Big Cola set to stir market again, competes with price…
AJE Group, a multinational beverage company in Nigeria which stirred the market in 2015 with Big Cola, a new 65 cl…
Nigeria pays least DSTV subscription of Multichoice…
Nigeria pays the least DSTV subscription rates of countries where Pay Tv company, Multichoice, has its footprints,…