Browsing Category
Brands & Advertising
NB Plc creates bold consumer initiative, unveils Star…
Star Lager Beer has unveiled a novel initiative to bring together music and football for the excitement of its…
Snapchat – providing a new platform for marketing to…
The social media landscape was transformed with the launch of Snapchat in 2011; the app has demonstrated enormous…
Driving digital migration with StarTimes Integrated DTV
Globally, it is common phenomenon to adopt workable ideas and embrace tested partnerships to achieve successes.…
When Europe influences Nigeria’s narratives
Is Africa a neo-colonialist continent, either by practice or belief? Recent events including the Fanta and Sprite…
What are the most successful routes for advertising to…
While much advertising is aimed at a broad spectrum of children, it should be recognized that there are wide…
3 must-have marketing collaterals for business owners
You walk into a networking event and meet a prospect who is interested in your business. Suddenly, you are asked,…
Advertising stakeholders attempt to re-shape industry,…
Last Wednesday, various stakeholders in Nigeria’s advertising eco-system inclusively answered a call by Advertisers…
Experts identify creative communication as key to…
Experts in the Pharmaceutical industry have identified creative communication as key to tackling the increasing…
StarTimes to offer ‘Easter gifts’ to customers
StarTimes is to offer series of “Easter gifts”to customers, as the Pay-TV company announced that it would serve up…
Instinct Wave inveils Social Media performance report on…
Instinct Wave, a media, event and consulting firm has released its pioneering report on the performance of…
Femi Awoyemi, Lolu Akinwunmi to lead discussions on…
Renowned financial analyst, Femi Awoyemi and one of Nigeria’s most respected marketing communications…
How to make your content strategy work for your business
Most of us pick up our phones first thing every morning to browse through streams of interesting content that…