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Brands & Advertising
Airport-Oshodi bad road denies Nigeria polish image…
Communication analysts have expressed worry over the alleged frustration of the Lagos State government by Federal…
Product counterfeiting and the impact on brand equity
I was driving in traffic and was amazed and at the same time appalled to see that a recently celebrated movie that…
Lagos NIPR endorses Isale Eko stage play to mark Lagos @…
The Lagos State Chapter, the flagship of the Nigerian Institute of Public Relations has endorsed Isale Eko, a…
Indomie promises to reward consumers in new campaign
Manufacturers of Indomie Noodles, Dufil Prima Foods Limited is set to unveil another exciting consumer enabling…
Indomie, Golden Penny noodles lock horns on prices
The last couple of weeks have witnessed a series of marketing gimmicks from two leading noodles manufacturers in…
Big and Bold moves to partner Nik Halik, global brand…
Big and Bold Communication Limited, a Nigerian young brand building and creative agency led by Jide Adeyemi, former…
7even Interactive marks two years of business operation
7even interactive Limited, one of the young dynamic creative agencies which girded its loins in recession to start…
Digital advertising spend expected to rise 40 % in 2017
With the rising interest in digital advertising by various firms, experts have predicted that digital promotion…
E-commerce boom: How telcos are driving conversation
Pre- Internet Era
How most Nigerians lived pre- 2001 before the emergence of internet is gradually being…
Etisalat strengthens customers’ power to choose
Etisalat, has further demonstrated commitment to customer centricity with the revamp and launch of Easy Cliq, a…
Seni Adetu becomes Algorithm Media CEO in Nigeria,…
Seni Adetu who stepped down as managing director of Guinness Nigeria in 2014 after 3 years of re-engineering the…
‘Sacking workforce in recession is lazy approach to…
Ugo Geri-Robert is the head, Kantar Millward Brown Nigeria. Millward Brown is one of the top marketing research…