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Brands & Advertising
The marketing opportunities of the season
I had told my children they were not receiving Christmas presents at the last Christmas celebration – my reason…
Using hamper for both ‘thank you’ and business pitch
Christmas is another time many individuals and organizations involve in giving gifts. Ordinarily giving gifts is a…
Consumers expect companies to create positive change
A new study shows that consumers are more likely to engage with your business if some of your profits go towards…
Think local, buy local
The present economic situation in Nigeria has necessitated the migration towards locally produced brands. Given the…
Online Billionaire Bet opens in Nigeria… top bankers,…
New online betting platform, BillionaireBet, with stakeholders which cut across top bankers, top entrepreneurs and…
TPT MD receives ‘Most Outstanding PR Personality of the…
The Managing Director of TPT International, Charles Igbinidu, has been honoured with, the ‘Most Outstanding PR…
CMOs dictate requirements from media consultants in 2017
Having faced difficulties in 2016, marketers in various companies are now looking to successful performance in…
Forex policy on triple concentrate: Consumers, local…
In this report, Daniel Obi and Anthony Elikene assess the impact of the policy on foreign exchange that excludes…
Efritin.com declares ‘12 Days of Christmas’ discount…
Nigeria’s marketplace for used goods, Efritin.com, has declared ‘Twelve Days of Christmas Celebration’ to reward…
Consumer taste takes back seat
Among many Nigerian consumers, taste does not matter anymore, at least in the meantime as recession bites. Instead…
‘NIMN will sensitise companies not to engage non-members…
Tony Agenmomen is the President of National Institute of Marketing of Nigeria, (NIMN). He says the institute is the…
Think local, Buy local
The present economic situation in Nigeria has necessitated the migration towards locally produced brands. Given the…