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Brands & Advertising
Collaboration among film makers, funding identified as…
Collaborations among African film makers and investments in film productions by companies and organisations in the…
Life Progress Booster – Brand’s way of pushing Igbo’s…
A brand or business that cares for and brings about a good life for its consumers by building loyalty and garnering…
Media analysts describe CPC action on DStv as aberration
Even as Consumer Protection Council, CPC insists that raising product price by DStv was illegal, media analysts…
Advertising agency registers Nigeria on intercontinental…
Since two or three years ago, Nigerian agencies have always competed heartily in the Loeries and this year was no…
APCON board re-constitution litmus test for Ikechi…
Nigeria’s Integrated Marketing Communication industry is relying on Association of Advertising Agencies of Nigeria,…
‘Experiential marketing is biggest tool to engage…
Owolabi Mustapha is the CEO of Maxxconnection, a five year old experiential marketing agency based in Lagos. Within…
‘GEM’s mission is to enhance growth in light…
The last few decades have given birth to the rise of light manufacturing and this has in turn resulted in a…
Advertising Academy becomes recurring bait for AAAN…
Like politicians, the long planned academy of Association of Advertising Agencies of Nigeria (AAAN), has become…
‘Businesses can only win when they evolve’
Adapt or Die, that is the single most important rule in business, X3M Ideas, a marketing communication agency…
Why we introduced Mamba Energy Drink into Nigerian…
Poised to satisfy the lifestyle needs of health-conscious Nigerian consumers, Mamba Energy Drinks Ltd recently…
When GOtv reduces price for the ‘King’, but boosts value
To delight the ‘King’, MultiChoice, foremost video entertainment and Internet Company last week reduced GOtv price…
Indigenous software firm out with cloud-based free POS…
Madesoftlogic, an indigenous technology firm that designs software operation solution for various organisations and…