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Brands & Advertising
What’s your creation story?
We all love stories – we grew up being told tales by our grandparents and our parents. Stories fascinate us and…
Online transactions volume: Interswitch rewards First…
First Bank of Nigeria Limited, established in 1894 which has continued to refresh and reinvigorate the brand among…
AAAN petitions government on re-constitution of APCON…
Nigeria’s creative advertising body, Association of Advertising Agencies of Nigeria; AAAN has taken its petition on…
Global marketing spend set to exceed $1tn in 2017, says…
GroupM, one of the world’s largest advertising media companies in terms of billings expects adspend to exceed $ 1…
Twinpine marks anniversary, unveils Mobile Trends Report
The management of Twinpine, Africa’s premium mobile marketing company, has indicated its decision to unveil…
StarTimes entices Pay TV subscribers with 2-in-1 Combo…
Foremost digital television company, StarTimes has launched the first of its kind 2-in-1 combo decoder in Nigeria,…
Strengthening sectoral collaboration will grow Nigeria’s…
The President of ADVAN, David Okeme has revealed that the marketing communications industry will grow if…
Loyalty still exists, but you can’t measure it in points
Despite mutterings of its downfall, loyalty still plays a big part in the way consumers make decisions - but an…
DDB Lagos toasts to Diageo pitch win
Under the mentorship of Ikechi Odigbo, Managing Director/Chief Executive Officer, DDB Lagos, has emerged as the…
Joint execution of ideas by media agencies can save…
Companies pushing for deeper consumer engagement in their marketing approach can achieve more value with cost…
‘Innovative advertising firms will survive the tough…
Taiwo Agboola is the CEO of 7even Interactive firm, a creative agency that has Fidelity Bank and GAC Motors…
Experiential marketers strategic communication as key to…
To Regulate Brand Ambassadors Engagement, Launches Newsletter
The three tiers of government across the nation…