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Brands & Advertising
Idea behind NITEC confab is promotion of innovative…
Managing Director of Neo Media and Marketing, Ehi Braimah, convener of Nigeria International Technology Exhibition…
‘We always go extra mile to satisfy our customers’
Customers and prospects are constantly eager to open their wallets to brands that reward them for their loyalty.…
Unilever kick-starts Lipton Ramadan campaign nationwide
Unilever, a multinational big player in Nigeria’s fast moving consumer goods, has reached out to the Muslim…
Hollandia Milk battles Peak, arm with tactics
Peak Milk, the popular premium brand from the stable of Friesland Campina Wamco is 61 years old in Nigeria. The…
Outdoor business in state of flux on back of government…
Some executives in the Out of Home business, especially in Lagos Nigeria, may exchange greetings and pleasantries…
When a CEO creates a social media account
A recent survey by the executive news website CEO.com showed that CEOs are sorely underrepresented on social media…
Why Arla Foods is partnering Nigerian Government to…
Recently, a high-powered Nigerian government delegation visited Denmark as part of the efforts to seek…
Flavour becomes brand ambassador for Life Continental…
Nigerian Breweries Plc has appointed leading musician and highlife exponent, Flavour as brand ambassador for the…
African brands missing in Top 100 most valuable brands…
No African brand made the list of the WPP and Millward Brown top 100 most valuable brands for 2016, as Google and…
Google overtakes Apple in top 100 most valuable global…
Google has regained its position at the top of the table in the 2016 BrandZ Top 100 Most Valuable Global Brands…
Will advertisers listen to sermon on budget…
After the 2016 first quarter, the broad doors of business engagement, especially in the marketing communication…
Public Relations: A profession entangled in the…
Even though Public Relations cannot yet hold its own in theory development compared to the older and more mature…