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Brands & Advertising
How to handle negative reviews
I am an online shopping addict! Long before many people chose that path, I had relied on this channel due to the…
PRCAN congratulates Badejo-Okusanya as APRA President
The Public Relations Consultants Association of Nigeria (PRCAN) has expressed delight at the election of one of its…
Etisalat rewards customers with all-expense paid trip to…
Top Etisalat GEM customers were recently rewarded with an all-expense-paid trip to Milan to watch this year’s UEFA…
Nigerian elected President of Africa Public Relations…
Yomi Badejo-Okusanya, a communications expert and PR practitioner has been elected President of Africa Public…
ADVAN conference: Brands urged to engage more during…
Brands in Nigeria have been advised to innovatively expand and sustain their platforms for consumer engagement even…
Multichoice slashes DStv HD Zapper Decoder to N9,900
Foremost pay TV provider, MultiChoice Nigeria, has announced plans to slash the price of its DStv HD Zapper Decoder…
Africa’s poor perception worries Buhari
Africa’s poor image is bothering President Muhammadu Buhari. He must have been deeply touched by this poor…
One bad experience can ruin a lifetime of loyalty
Every marketer covets the loyalty of their consumers, consumers on the other hand want their brand to consistently…
How Company Review is redefining employee/employer…
Careers24 has introduced a new solution that will redefine the Nigerian employment landscape as far as employee and…
Union Bank’s rebrand reflects new proposition
Union Bank’s new brand identity, which was unveiled October 2015, has won two gold awards at the Transform Awards…
Stakeholders see communication as key to state-society…
Denigration of Nigeria abroad, an unfortunate conduct various stakeholders believe is engineered and contrived from…
Organizations that don’t embrace trend may disappear,…
Adeola Tejumola is the CEO West, East and Central Africa Kantar Consumer Insight, putting under this purview…