Browsing Category
Brands & Advertising
Pay TV market: StarTimes moves to cut more pie
Nigeria’s multibillion naira thriving Pay Tv market is experiencing some interesting developments with more…
Branding, marketing experts chart new path for brands in…
Top CEOs, directors, brand managers, business owners from diverse professional backgrounds recently gathered as…
Stakeholders charge Ad practitioners to re-think their…
Following the change of face and pace of business by technology, Steve Omojafor, group chairman of STB-McCann Group…
MyKustoma enters Nigerian market with traditional,…
myKustoma is finally here, an open multi-functional platform for commerce and market research. After months of…
GOtv considers cost on subscribers, forecloses…
Gotv, pay Tv offered by MultiChoice Africa does not have the immediate plans to create extra-view for its customers…
SERAS CSR Awards invites entry for 2016 edition
TruContact CSR Nigeria has called for entry for The SERAS- CSR Awards 2016 edition, marking the 10th anniversary of…
Nigeria’s Out-of-Home industry groaning under heavy…
Bayo Adio, managing director of Optimum Exposures who has cut his teeth in Nigeria’s Out- of- Home advertising…
Lack of market research explains failure of banks’…
In this interview, Ugo Geri-Robert, Managing Director of Millward Brown Nigeria, a global marketing research agency…
Marketers, CEOs set to retool on brand management in a…
Tuesday next week, marketers, CEOs and other stakeholders in branding issues will convene on Lagos to retool on…
Mamador strikes gold
It is not every vegetable oil product that can gather the confidence to approach the Nigerian Heart Foundation…
Digital operators plan onslaught against traditional…
Major digital operators last week in Lagos engaged themselves on how to grow the industry, deepen their operations…
Individual customised advertising is online current…
Dirk Henke, managing director of emerging markets for Criteo was in Nigeria last week to expand the company’s…