Browsing Category
Brands & Advertising
Assessing Lafarge incentive strategy to trade partners…
In this report, Daniel Obi assesses route to effective reward system and its impact in an organisation leveraging…
When premium product, Bournvita re-brands
Marketers are obsessed with brand loyalty because of its contribution to market share growth, profit and its…
Etisalat Nigeria appoints new vice president, directors
Etisalat Nigeria has announced the appointment of a new vice president and two new directors within its senior…
Africanews cable TV debuts to boost Africa’s voice
Africanews, a multilingual independent and pan African cable broadcast news outfit has been launched in Africa. It…
OAAN/LASAA: New fight outside the ring
Since the establishment of Lagos State Signage and Advertisement Agency, LASAA in 2006, the outdoor advertising…
Beyond Now, Nigeria without oil
Doyin Salami, accomplished economist and member of the Monetary Policy Committee of the Central Bank of Nigeria…
Industry thought leaders to converge on Brandzone’s…
Brandzone Consulting LLC in conjunction with its knowledge development arm Brand platform Lecture Series is set to…
Coca-Cola launches new global campaign ‘Taste the…
Coca-Cola, the world’s most famous brand has unveiled a new campaign ‘Taste the Feeling’. Through the marketing…
Bosch positions to attack competition
Nigeria is a big market with the right demography. According to economic experts, the country which is the largest…
Journalists tasked on promotion of Nigeria’s image home,…
Ferdinand Anikwe, the Director-General, Centre for Blacks and African Arts and Civilisation (CBAAC), has advised…
What SABMiller’s new CSR initiative means to next…
SABMiller, South African 1895 established firm but now with headquarters in London, is a major operator in the…
Indigo clinches Nigerian Bottling Company PR account
Integrated Indigo Limited, one of Nigeria’s leading Public Relations agencies, has won the highly competitive pitch…