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Brands & Advertising
MTN beyond subscribers registration exercise
A lot seems to be happening in the telecommunications industry in recent times. These are developments that…
Is Netflix entry into Africa a threat to Cinema, pay TV?
The boards of Pay TV and Cinema firms in Nigeria are likely holding crucial discussion on possible threats of the…
Marketers will unite sales, media touchpoints in new…
Millward Brown, expert in helping businesses grow strong brands has released its annual Digital and Media…
Goldman Sachs sees oil bull market born in recent crash
Oil will turn into a new bull market before the year is out as the price rout shuts down sufficient production to…
Fire: A hit on Nnewi industrial brand space and…
Nnewi in the South East of Nigeria is an industrial growing city. It houses automobiles, oil and gas and other…
The race begins for 2016 Promasidor Quill Awards
The contest for the annual Promasidor Quill Awards has been flagged off for the 2015-2016 session.
The competition…
Infinix brand: Maintaining smart outlook for 2016
The Smartphone market in 2015 witnessed beehive of activities. There were old and new entrants with various…
Agencies to face pressure over clients’ expected…
Expected marketing communication budget cut by advertisers in the face of difficult time resulting from political…
Why media buying will get harder in 2016
Objective metrics and client engagement are key to successful media buying
Marketers and agencies need to grasp…
Top trends for digital marketing in 2016
David Ole is a seasoned digital marketing professional of over five years experience working with global brands. He…
How media can help a brand deliver emotion
Is the role of media in delivering relevance and difference in brands fairly easy to demonstrate? Today we shall …
Government officials support Airtel CSR initiative
Government officials are lending support to Airtel Touching Lives Season 2, a corporate social responsibility…