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Brands & Advertising
Outdoor advertisers call for rate review, seek robust…
The Outdoor Advertising Association of Nigeria (OAAN) has called for better and more robust business relationship…
Indomie CSR evokes emotions, 2015 Heroes edition not…
In the last seven years, the Indomie Independence Day Award for heroes, a corporate social responsibility (CSR)…
Consumers key into Gulder consumer promotion as brand…
Consumer promotions have taken center stage in some companies marketing activities, especially in Nigeria’s…
3XM Ideas deepens Etisalat EasyStarter with social…
Social currency is defined as the sharing of information about a brand by consumers as part of their everyday…
OAAN appoints Ambode as patron, pleads for rates review
The Outdoor Advertising Association of Nigeria, (OAAN) has appointed Governor Akinwumi Ambode of Lagos State as its…
Intersection of new, traditional media top Troyka, RED…
Integrated Marketing Communications service provider in West Africa, Troyka Holdings is partnering with one of…
NIPR checkmates quackery, extends recertification of…
Nigerian Institute of Public Relations, NIPR has extended the recertification of members from September 30 to…
Evaluating MTN’s new TV commercial as society’s enabler
Latest TV commercial by the telecom giant, MTN is really evoking, emotional and instructive. The refreshing…
New CSD, Big Cola competes for market share with N5b…
AJE Group, a multinational beverage company with headquarters in Lima, Peru has started the production and…
Nigeria at 55, need to revisit the baseline
Are you part of the bandwagon celebrating the 55th Independence anniversary? What’s there to celebrate? This was…
Identifying place of communication strategy in A/Ibom…
The governor of Akwa Ibom State, Udom Emmanuel, a former banker, recently initiated a re-awakening and self…
Diamond Bank customer shares service experiences, says…
Ambrose Awelimobor is a petroleum engineer by training and now a consultant in oil and gas sector. Awelimobor who…