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Brands & Advertising
OAAN records major achievement with completion of own…
Outdoor Advertising Association of Nigeria, OAAN which has the objective to promote and sustain the recognition…
Digitization holds the key to Africa’s development-Cisco
Cisco, foremost technology company recently released a study indicating that 75% of businesses worldwide will be…
Payporte drives online mobile presence through Opera…
Disruptive innovation and new thinking will today play more role in business survival as businesses face market…
Marketing of Nigeria in US: Nigerians expect quick…
After the three-day marketing of Nigeria by President Muhammadu Buhari in the United States last week, Nigerians…
Practitioner seeks increased foreign agency equity stake…
The 2013 controversial APCON Reform that put hurdles on the path of foreign agencies to largely participate in…
Building a high-performing marketing team
Most modern successful companies have one thing in common - they have put the marketing function at the centre of…
Cabinet delay: Media agencies fear effect on companies’…
As investors become cautious following uncertainties in the direction of Nigerian economy and the delay in the…
5Ws& H: Is ‘What’ dead in traditional media?
If you ever went through journalism school, you will know all about the 5 Ws & H. They are Who, What, Why,…
More insight into Media Reach, Google partnership
More insights into the recent partnership between MediaReach OMD, the independent media agency and Google on brand…
Advertising body yearns for professional as next…
The Association of Advertising Agencies of Nigeria (AAAN) has urged Mohammadu Buhari-led administration to ensure…
‘Price war in Nigeria’s research industry worrisome’…
Ugo Geri-Robert, the managing director of Millward Brown Nigeria, a global research agency with expertise in…
Chain Reactions clinches Etisalat PR account
Chain Reactions, a top Public Relations agency based in Lagos has won the competitive public relations…