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Brands & Advertising
Dairy brands battle for market dominance
It has become evident that the battle for market dominance among leading brands in the dairy segment of the food…
Concept Nova extends TI-KON tracker sale to offline…
In a bid to make its solutions and services more accessible to its customers, Concept Nova an IT Solutions company…
Digital migration: The world leaves Nigeria behind
Nigeria last Wednesday failed to join the rest of the world to transit from analogue to digital broadcasting, a…
Chivita 100% reiterates nutritional benefits to…
How would the average Nigerian respond to a question like: are you getting enough fruits and vegetables in your…
New possibilities as TNS engages Geopoll in mobile…
Business concerns, now more than ever before, think technology as it has become a pivot for business operations. In…
Media Reach partners Google on brand marketing
Media Reach OMD, an independent media specialist, focused on developing and providing media planning has partnered…
Integration of new media in marketing vital to brand…
Speakers at the Advertisers Association of Nigeria, ADVAN workshop in Lagos have counseled Nigerian marketers who…
Marketing, consumer focus sustaining factors of Coke for…
Coca Cola with headquarters in Atlanta, USA, has been in existence since 1886. It came to Africa since 1928. For…
Analysts suggest qualities of new information minister
As President Muhammadu Buhari is set to appoint members of his cabinet that will run the affairs of the country,…
Pay TV: The business of strategy
Nigeria is a big market in terms of population and GDP. At the just concluded World Economic Forum in Cape Town,…
‘PR must go beyond functional messages’
Chain Reactions is one of Nigeria’s leading PR consultancies. The chief strategist of the organisation, Israel…
WEF: Global Shapers’ initiative, Coke’s move to rebuild…
Hosting the just concluded World Economic Forum in cold Cape Town, the second largest city in South Africa instead…