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Brands & Advertising
LASAA, outdoor advertisers set up committee to resolve…
The Lagos State Signage and Advertisement Agency (LASAA) and the Outdoor Advertising Practitioners have set up a…
Beer war: Nigerian Breweries promises competition good…
As players in the Nigeria’s beer category market of FMCG strategise and strongly position for more market shares,…
Mobile marketing agency introduces solutions to increase…
BetaSMS, a Lagos-based mobile marketing agency has unveiled a set of industry-leading business-oriented…
Chapman Happy Hour courts consumers with “Refreshment…
Chapman Happy Hour by Chivita is gaining presence in the minds of consumers across Nigeria, who now…
Nigeria’s advertising community tasked to refocus…
The need for Nigeria’s advertising community to refocus their adverts from over-concentration on consumption and…
Activating your brand within the African market
The African market, a segment that accounts for 38% of South Africa’s workforce, and was once known to be home to…
OYSAA advises politicians to respect guidelines on…
As politicians gradually jostle for the 2019 elections, Oyo State Signage and Advertisement Agency, OYSAA has…
Insight Publicis CEO leads global brands on how to…
In a book The Villager: How Africans consume brands, to be launched mid this month, Feyi Olubodun, the CEO of…
SO&U ignites discussion on bonding, discipline with…
Today, Mother’s Day, usually celebrated internationally in March or May in some countries is marked in honour of…
Can Internet replace TV in Nigeria?
From the onset, the introduction of television to Nigeria in 1959 was basically for political and education…
Book: Marketer reveals strategies to unleash creative…
The President of the Experiential Marketers Association of Nigeria, Kehinde Salami, recently launched a marketing…
Why First Bank is resilient even at 124 years
A strong belief within some organisations including 124- year old First Bank of Nigeria is that there is no success…