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Brands & Advertising
How relationship with brand partners offers Jumia price…
Online shopping in Nigeria is a recent development and the phenomenon is fast catching on with Nigerians. Before…
Making brand Nigeria work under Buhari
Muhammadu Buhari, the Nigerian president-elect, is re-entering the stage again with the premise of a disciplined…
National Marketing Summit seeks to engage players on new…
What is the objective of the forthcoming national marketing summit and brands excellence award?
Marketing Edge is…
Ad body urges Buhari to review national communication…
Association of Advertising Agencies of Nigeria (AAAN) has advised Muhammadu Buhari, president-elect, to review the…
APCON optimistic on Nigerian Ad creative industry…
As Nigerian advertising agencies struggle to win the first creative award at the Cannes International Festival…
2015 polls: X-ray of unprecedented use of media
The use of media in the 2015 general elections has been described as unprecedented in Nigeria’s electoral history.…
Marketers still haven’t ‘nailed’ mobile, say Facebook,…
Mobile is the biggest game-changer in digital advertising, but marketers have yet to fully understand its…
Why this is best time to be at media agency
Krichefski suggests the industry should stop questioning each other’s value and focus on the challenges.
In recent…
CPC decries high rate of consumer rights abuse in key…
The director-general, Consumer Protection Council (CPC), Dupe Atoki, has decried the high rate of consumer rights…
Peaceful election expects to bring sunshine to CMOs
Chief marketing officers (CMOs) of companies who slowed communication activities prior to the presidential election…
Media analysts hinge Buhari’s success on…
Marketing communication professionals have simply hinged Muhammadu Buhari's success in the 2015 presidential…
Corporate crisis management: Okusanya advocates synergy…
Finding the nexus between communications and legal solutions in the face of corporate crisis was the fulcrum of…