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Brands & Advertising
CSR: Dettol leads fresh hygiene benefit awareness to…
In furtherance of efforts to promote healthier lifestyle and reduce abstention of pupils from school owing to…
Keskese wins MTN Benin Republic multi-million…
One of Nigeria’s top rated experiential marketing company - Keskese Limited - has clinched the experiential…
APCON new chairman rolls out immediate task
The new chairman of Advertising Practitioners Council of Nigeria (APCON), who was appointed last week, Udeme Uffot,…
2015: It’s violent communication devoid of issues
Currently, Nigeria is going through a momentous time. The country is faced with issue of insurgency by Boko Haram…
Analysts project growth in press audience, see TV as key…
Global trends and outlook for various media platforms have been assessed by different analysts as they see the…
Why small businesses should do branding
Should an entrepreneur running a small business care about branding? Business development experts have noticed that…
Jonathan: Examining the most criticised brand
President Goodluck Jonathan has faced both sides of praise and criticism since taking over the mantle of leadership…
Media agencies involved in political campaigns hide from…
For fear of attack or show of any kind of aggression on their businesses or person, integrated marketing…
‘All business failures are marketing…
Martin Glenn, chief executive of United Biscuits, and former Pepsico marketer, has argued that marketing is crucial…
2015 political campaign: Contest shifts to social media
As candidates contesting for various seats in Nigeria’s 2015 elections squeeze what’s left of their resources to…
The year ahead for media agencies
Another year is over, and what a great one 2014 was for the media industry. Without doubt, it was one of the most…
How Ambode engenders belief in Lagos with campaign theme…
It is often said that little things matter. In life, people base important decisions on what they consider…