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Brands & Advertising
Embracing best practice standards of Public Relations…
PR measurement is becoming more worrisome with the way public relations practitioners equate PR performance to…
Advert industry reform gets push on account of AAAN
Creative ad industry thrives on imaginative, unique, contemporary and distinctive messages. It must catch attention…
Tough time: Some agencies struggle as others clutch…
After first half of 2014, a year expected to be buoyant for media agencies following envisaged plethora of…
MultiChoice cautions against commercial piracy
In an effort to curb the rising level of commercial piracy of Pay TV signals, MultiChoice, Nigeria’s leading…
Nestlé reviews £60m UK media for first time in 10 years
Nestlé, owner of Nescafe, has called a review of its £60 million media planning and buying account, putting the…
LASACO Assurance: Deepening brand equity through CSR
It has become imperative for brands to deepen equity in order to communicate their values and build strong brand…
PRRedline clinches award
PRRedline has clinched another award as Nigeria’s Outstanding PR Company of the year 2014, for its outstanding…
CSR: Oando moves to rev up customers’ confidence on…
Some auto mechanics in Nigeria have become an albatross. This is why many car owners are always in search of well…
Traditional media innovations keep industry strong amid…
The ability of top-level Nigerian traditional print media houses to adopt and improve on internet convergence in…
Bacardi BREEZER engages brand ambassadors for market…
There have been some colourful happenings going on across Lagos since the past few weeks and now we know why! It…
Amstel Malta Showtime returns with redefined concept
One of Nigeria’s low sugar malt brands, Amstel Malta, has announced the second edition of its city-led youth…
NIPR moves to deepen relationship with government
Nigerian Institute of Public Relations (NIPR) Lagos State chapter, has assessed the antagonism between political…