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Brands & Advertising
Setting Nigeria’s outdoor advertising industry free
In spite of the enormous potentials in the Nigeria’s out-of-home advertising industry, the business is going…
Chi rebrands product to Chivita 100%
According to marketing experts, “a clear brand message is worth a thousand words.” And since brand messaging is…
Appointment of non-advertising fellow as APCON chairman…
Government has admitted error in the appointment of a non-advertising fellow as the chairman of Advertising…
GOtv positions for digital switch-over era
In a bid to prepare for the digital switch-over era, GOtv, a digital pay-TV on the terrestrial platform, has…
Gulder brand soars on account of Ultimate Search –…
All is set for the 2014 edition of Gulder Ultimate Search, Nigeria’s first and longest running local content…
As Dettol launches marketing campaign to save 10m…
Reckitt Benckiser, a multinational consumer goods company headquartered in England, and producer of Dettol brand…
Government begins campaign on digital migration, a year…
Minister for Information and Communication Labaran Maku has reassured Nigerians that the digitisation campaign is…
Pay TV, entertainment industry risk survival over piracy…
Weak support for intellectual copyright, lack of appropriate punishment and low level of awareness on the issue of…
BBC to spend over N55bn on content development
Joel Churcher is the vice president/general manager Africa for BBC Worldwide. He spoke with Daniel Obi in Mauritius…
Creating authenticity in marketing
Today’s consumer, more aware and more connected than ever before, is requiring brands to ‘do good’ not just be good…
World Cup to provide $1.5bn boost to global ad market
The FIFA World Cup will provide a $1.5 billion (£882m) boost to the global advertising market in 2014, as large…
MTN Link Forum train moves to Port Harcourt
Having successfully provided a platform for young professional to meet and interact with business icons in Enugu…