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Brands & Advertising
Print media industry not saturated – TheNiche publisher
Against speculations that the Nigerian print media industry is saturated, Ikechukwu Amaechi, the managing director…
Anti-competitive behaviours breed weak institutions – Ad…
Some marketing communication practitioners, guided by centric interests, may not agree with one of their own George…
MultiChoice targets prospective consumers, slashes…
A major global event this year is the World Cup starting on June 12 in Brazil. Almost all the million football…
TEAL: Dulux colour for unlocking potential in 2014
Imagine life without colours! This would have been monotonous and boring. Colours bring excitement and add…
Nigerian brands tasked on quality service offerings
Nigerian brands have been advised to pay more attention to service offerings and customer service if they are to…
Re-basing boosts Nigeria’s brand equity, stakeholders…
The recent re-basing of Nigeria’s economy that showed indices of a strongest economy in Africa, overtaking South…
Growth in beer market to pick up second half 2014…
Recently Legend extra Stout started a campaign targeted at gaining more market share. The brand owners also…
Competition: Nestle plays up Maggi, says brand best in…
Nestlé’s category business manager (Culinary), Guy Kellaway has said that the new Maggi Chicken has good aroma,…
Imported ice cream brands face stiff competition as…
After a thorough consumer research, Fan Milk Nigeria plc last weekend in Lagos introduced three different blends of…
Fayrouz searches for best style team with L’original…
Following the launch of the Fayrouz L’Original platform in December 2013, with the ‘Party for the Originals;’…
Discos plan to deepen consumer engagement in new power…
Ikeja Electricity Distribution Company and Eko Electricity Distribution Company, the two discos covering the Lagos…
‘Your View’ on TVC rating among TV audience
Television Continental (TVC) has said that one of its programme ‘Your View’ has been rated high among TV audience.…