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Brands & Advertising
Etisalat set to excite TV audience, unveils new judges…
Etisalat, official sponsor of Nigerian idol, has unveiled new judges for the fourth edition of the TV reality music…
‘Mobile will transform the way brands relate with…
M
obile technology has been described as the next step in the marketing evolution and a definitive medium that…
Deep consumer understanding is big thing in marketing…
Marketing has swiftly moved away from mundane pattern to sophistication due to dynamic society informed by…
BoBo deepens bond with children, rewards schools in…
Three schools - Illyad Islamic School, Isheri-Oke, Lagos, Local Authority Primary School, Mowo/Agemowo, Badagry,…
Expert links low digital Ad spend in Nigeria to…
Tayo Oyedeji, the new CEO of Media Perspectives, has linked the low digital media spend presently at about 4.5…
‘We have strong brand loyalty in Nigeria’
MoneyGram’s executive vice president, Europe, Africa and Emerging Channels, Carl-Olav Scheible, recently led a…
CPC hammer on Coke creates panic in companies
The recent indictment of Coca Cola by the Consumer Protection Council (CPC) of Nigeria over product imperfection…
‘For now, priority of Gencos, Discos is not marketing…
Bolaji Okusaga is the managing director of The Quadrant Company. In this interview with Daniel Obi, he speaks on a…
Retailers need to leverage mobile to increase in-store…
Digital channels, including online and mobile, have presented huge marketing opportunity instead of threat to brick…
Ikeja City Mall strengthens bond with customers with…
As Leo Buscaglia, an author, says “Love is life. And if you miss love, you miss life.” It is in this same spirit…
Radio listeners on entertainment thrill as ‘Wake up to…
The increasing radio listeners in Nigeria are in for more entertainment thrill as Lipton brand from the stable of…
GSK re-launches Horlicks in chocolate, malt flavours
Fast moving consumer healthcare company, GlaxoSmithKline Consumer Nigeria plc (GSK), has re-launched its premium…