Brands & Advertising

Nigerian beer industry with various brands in the market serves a total of about 92 percent of the 167 million…

There is whispering and ‘wait and see’ posture in Nigeria’s advertising industry on whether last year’s appointment…

By now the growing Nigerian smartphone market will be analysing the entry of Lenovo smartphones into the market as…

Etisalat Nigeria with 16 million subscribers is losing sleep in its plan to deepen its market as it recently…

TNS RMS, a foremost global market research company, has introduced Computer Aided Telephone Interview (CATI)…

In its continuous rebranding exercise, FBN Holdings, owner of First Bank and other subsidiaries, last week unveiled…

Infinix Mobility, one of the global operators  in the manufacturing of trendy Smartphones, has launched a valentine…

Travelstart, Africa’s fastest growing global travel search site will be the first website in Nigeria to offer…

Nigerian market is witnessing another big consumer promotion as two of Nigeria’s foremost brands, Pepsi and Airtel,…

Ad industry operators who are expecting the appointment of a new chairman of Advertising Practitioners Council of…

When Brazil hosts the World Cup later this year, it will be like having the Super Bowl every day for an entire…

Millward Brown, foremost expert in helping clients grow strong brands, has predicted that multi-screen marketing…