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Brands & Advertising
Reckitt Benckiser names four shops to global media…
Publicis remains on the global Reckitt Benckiser (RB) roster along with fellow incumbent Havas and newcomers IPG…
Drive for multi-screen marketing to dominate 2014, says…
Millward Brown, foremost expert in helping clients grow strong brands, has predicted that multi-screen marketing…
Yuletide sales: Retailers engage on price discount to…
Determined to maximise sales this season, various local marketers have introduced discounts on their products to…
Harp re-brands with new label, signs brand ambassador
One of Nigeria’s foremost lager beer brands, Harp Lager has been re-introduced with an exciting new look. The…
Tunji Olugbodi: Breathing fresh air of creativity in…
The marketing communication industry has evolved as a dynamic and vibrant one over the years. The key ingredients…
Effective leadership communication creates sustainable…
Segun Ogunsanya, managing director/CEO, Airtel Nigeria, has advised corporate leaders to engage in organisational…
Nigeria’s online shopping is multi-billion dollar…
The value of online shopping business in Nigeria has been put at several billions of dollars. Assessing the…
Media: Mandela week
As the world continues to react to the death of Nelson Mandela, the anti-apartheid and African icon that…
NMMA partners Coca-Cola to reward excellence in media…
The quest to celebrate and reward media excellence through the Nigerian Media Merit Award (NMMA) continues to enjoy…
When Honeywell targets customer satisfaction with N10bn…
Nigeria’s big market is attractive; an economy of about 167 million people, with the largest population in Africa,…
Unilever plans to cut 800 marketers as it slashes agency…
If there was a single theme at Unilever’s investor seminar in London recently it was cuts. The company will slash…
Nestlé Nigeria breaks world record for longest breakfast…
Nestlé, the leading nutrition, health and wellness company, has broken the world’s record for the longest breakfast…