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Brands & Advertising
Millward Brown, Interbrand assign different values to…
Confusion as Millward Brown, world’s leading research agency and expert in effective advertising and brand equity…
Consumer insight behind Coscharis’ launch of Mini in…
Leveraging on consumer insight through research, Coscharis Group has entered into a new franchise with BMW to…
NIMN set to tackle institute’s challenges
The National Institute of Marketing Nigeria (NIMN) is ready to dialogue with faction to resolve lingering problems…
Nigerian brands nominated for World Brand Congress in…
As the World Brand Congress (WBC) 2013 tagged “Sustainable Brands” comes up between October 21 and 23, 2013, at Taj…
Conference worry as clock ticks on digital migration for…
Many African countries may miss the 2015 deadline for switching over from analogue to digital broadcasting. Though…
Search for top 50 Nigerian brands begins
The search to give Nigerians the most market acceptable top 50 brands to commemorate the Nigeria Centenary…
Domino’s Pizza and Cold Stone Creamery expands in…
Barely a year of entering into the Nigerian market, Domino’s Pizza and Cold Stone Creamery has opened another…
Media chiefs flay journalists’ misuse of contacts
Top media experts have expressed displeasure over journalists exploiting their contacts created in the course of…
Global digital advertising to hit 20% of Ad budgets
GroupM, the New York-based world’s largest advertising media company, has predicted that global ad spending in…
Nigeria’s publishing market, best in Africa – Hello!…
Nigeria’s reputation as the biggest and most robust publishing market in Africa has been identified as critical…
LASAA initiates outdoor advertising audience measurement
Lagos State Signage and Advertisement Agency (LASAA) has commenced its highly anticipated outdoor audience research…
KPMG enlightens organisations on cost optimisation, tax…
The need for organisations operating in Nigeria to optimise their costs of doing business and consider the tax…